OOriginal: Designing Trust for Brands
A B2C mobile app that allows users to verify the authenticity of physical products using blockchain.
Institutional
Product Design
UI/UX
Web Design
Client:
OOriginal
Apr 8, 2024
As a product designer, my experience with OOriginal—a B2C mobile app that enables users to verify the authenticity of physical products using blockchain—has been both challenging and rewarding. My mission was to create an intuitive, engaging platform that empowers consumers to make informed purchasing decisions while building trust in the marketplace.
Understanding the User
The first step in this journey was to deeply understand consumer concerns about product authenticity and the complexities of the marketplace. Through user interviews and market research, I identified key pain points, such as the prevalence of counterfeit goods and the need for reliable verification methods. This user-centric approach guided my design decisions, ensuring that OOriginal addresses real needs and enhances the shopping experience.
Crafting the App
With insights from users, I began designing the app’s interface to be straightforward and user-friendly. I focused on creating a seamless onboarding process that allows users to quickly understand how to verify products. Developing wireframes and interactive prototypes, I prioritized clarity and ease of navigation, ensuring that users can scan barcodes, access product histories, and receive verification results effortlessly. Collaborating closely with developers, I made sure that the app's functionality was robust and reliable.
Building the Brand
In tandem with the app design, I worked on establishing OOriginal’s brand identity. The brand needed to convey trust, transparency, and innovation. I crafted a visual identity that embodies these values—choosing a modern color palette and typography that resonates with a tech-savvy audience. The logo design symbolizes authenticity and connection, reinforcing the app’s purpose of safeguarding consumer interests.
Incorporating Motion Design
To enhance user engagement and make the verification process more dynamic, I integrated motion design elements throughout the app. These animations guide users through various functions, making interactions feel fluid and intuitive. By using engaging visuals, I aimed to create a memorable experience that reinforces OOriginal’s commitment to transparency and authenticity.
Conclusion
The development of OOriginal has been a fulfilling exploration of design and technology, aimed at enhancing consumer trust in the marketplace. I’m proud to have contributed to a solution that empowers users to confidently verify the authenticity of their purchases. Through a user-focused design approach and a compelling brand identity, OOriginal is set to redefine how consumers engage with physical products in a digital world.
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