Cloudnet's Brand & Web Design
Deliverables: Brandbook, Website Redesign (Framer), Print Collaterals, Stakeholder Interviews
Branding
Institutional
Web Design
Client:
Apr 3, 2025
Project Overview
CloudNET.AI, a provider of AI-driven cloud-native solutions for telecom and enterprise sectors, sought to revamp its brand identity and digital presence. The objective was to align the company's visual and communicative aspects with its innovative offerings, enhancing market positioning and user engagement.
Discovery & Research
The project commenced with a thorough brand audit and stakeholder interviews to understand the company's vision, challenges, and goals. Weekly checkpoints ensured continuous alignment and feedback integration.
Key activities included:
Analyzing existing brand materials and market positioning
Conducting interviews with internal stakeholders
Benchmarking competitors in the AI and cloud infrastructure space
Defining brand attributes: Innovative, Transparent, Scalable
Brand Identity Design
The rebranding aimed to reflect CloudNET.AI's commitment to innovation and clarity. The new visual identity encompassed:
Logo: A refined design symbolizing modularity and cloud infrastructure.
Color Palette: Professional blues complemented by modern gradients.
Typography: Fonts optimized for digital readability and professionalism.
Iconography: Visual elements representing data and infrastructure concepts.
All elements were consolidated into a comprehensive Brandbook to guide future applications.
Website Redesign in Framer
The website was redesigned using Framer to ensure responsiveness, interactivity, and performance. Key focuses included:
User Experience (UX): Simplifying complex service offerings into intuitive user journeys.
Conversion Optimization: Clear calls-to-action and value propositions to enhance engagement.
Accessibility & Performance: Ensuring fast load times and compliance with accessibility standards.
Interactive Elements: Incorporating animations and interactive components to showcase AI capabilities.
Framer's capabilities facilitated seamless integration of design and development, allowing for efficient iterations and updates.
Print & Event Collateral
To maintain brand consistency across all touchpoints, a suite of print materials was developed:
Business Cards: Reflecting the new visual identity.
Event Panels and Banners: Designed for industry expos and conferences.
Branded Pitch Decks: Templates for internal and external presentations.
Collaboration & Iteration
Regular weekly meetings with stakeholders facilitated ongoing feedback and ensured the project remained aligned with CloudNET.AI's evolving needs. Collaboration with the development team ensured that designs were implemented accurately and efficiently.
Results & Impact
Enhanced Brand Perception: The modernized brand identity positioned CloudNET.AI as a forward-thinking leader in its industry.
Increased Engagement: The redesigned website improved user experience, leading to higher engagement metrics.
Consistent Branding: The Brandbook ensured uniformity across all company materials and communications.
Scalable Digital Platform: The Framer-built website allowed for easy updates and scalability to accommodate future growth.
Tools Used
Figma: For developing the design system and prototypes.
Framer: For building and animating the responsive website.
Adobe Illustrator & InDesign: For creating print collateral.
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