Joori: a full-stack design project
Designing a B2B proprietary AI platform and brand that delivers legal assistance for Brazilian lawyer firms.
Branding
Institutional
UI/UX
Web Design
Client:
Aug 12, 2024
Crafting a Revolutionary Legal AI Platform
As a product designer, my journey with Joori, a proprietary AI platform for Brazilian law firms, has been both challenging and rewarding. My role encompassed the entire creation process—from initial concept to final execution—ensuring that every aspect of the platform and brand resonated with our target users.
Understanding the User
The first step was immersing myself in the world of Brazilian lawyers. Through extensive research and interviews, I identified their pain points, workflows, and the specific legal challenges they face. This user-centered approach guided my design decisions, ensuring that Joori would not only be functional but also truly helpful.
Designing the Platform
With insights in hand, I focused on crafting an intuitive user interface that simplifies complex legal processes. I developed wireframes and prototypes, prioritizing ease of navigation and clarity. Collaborating closely with developers, I ensured that our AI features—like document automation and case analysis—were seamlessly integrated and visually appealing. The goal was to create an experience that felt natural, allowing lawyers to leverage technology without a steep learning curve.
Building the Brand
Parallel to the platform design, I worked on establishing Joori’s brand identity. The brand needed to convey professionalism, trust, and innovation. I created a visual language that reflects these values—selecting a modern color palette and typography that resonates with the legal community. The logo design encapsulates the essence of Joori, embodying both legal tradition and cutting-edge technology.
Motion Design
To enhance user engagement, I incorporated motion design elements that guide users through the platform. These animations not only demonstrate functionality but also provide a sense of flow, making the experience more dynamic and enjoyable. This thoughtful integration of motion serves to reinforce our brand identity, making Joori memorable and approachable.
Conclusion
The creation of Joori has been a journey of collaboration, creativity, and commitment to user-centric design. I’m proud to have contributed to a platform that empowers Brazilian lawyers, streamlining their work and enhancing their ability to serve clients. Through thoughtful design and a strong brand identity, Joori is poised to make a significant impact in the legal industry.
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